I made a new network connection yesterday with a sales agent at a housing development who was thinking about starting his own business. He had tried before but it failed quickly. As a result, he ended up among the class of working employees instead of Entrepreneur! One of the biggest keys I shared with him is the elementary concept of a business plan. It is amazing how many people know that they shouldhave a business plan, yet neglect to make one. The value I find in it, is that when the going gets rough, and things come up which makes business difficult, either by mistakes or other events such as customer lawsuits or tax issues or whatever, you can always fall back on your business plan as an established baseline. It is the foundation that a business is built on top of, which is not subject to the emotions and feelings of the moment.